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Marketing opportunities on the rise


Umbrella company contractors might be interested to hear that the number of marketing opportunities increased by as much as 6.9% in the 12 month period ending May 2017.

The latest Marketing Trends Report from the Association of Professional Staffing Companies (APSCo) found that Branding specialists saw the biggest increase in the number of roles, with a 36.4% increase in demand. However, Professional Marketing continued to be the greatest area of growth accounting for 19.6% of all new vacancies.

Ann Swain, chief executive of APSCo, commented on the report, “It’s interesting to note the continued growth and increase in the number of marketing vacancies that continue to be advertised throughout the UK. With the digitalization of marketing and the media continuing apace, there is clearly a high demand for talent in Professional Marketing and the figures reflect this growth.”

“Technology, Media & Telecoms is the sector leading the way in the numbers of vacancies, which represents a natural alliance with marketing as consumers increasingly are targeted by online campaigns. With the rise in the number of branding specialist roles being advertised, it’s likely this area will continue to expand, as ‘the future is Orange’ as one marketer so famously put it.”

“While the South East of England region continues to develop the majority of the UK’s marketing roles, we are seeing regional growth across the North East and particularly the North West, as employers move to access a greater pool of talent.”



Daniele Cantello is an Employee Liaison Officer for ContractorUmbrella Ltd, one of the UK’s Most Respected Umbrella Companies. Learn more about Daniele on Google.