Businesses that give to charity gain more loyalty from their younger workers

A new survey shows that the majority (63%) of younger workers aged 16-24 are more loyal towards their employer if they give to charity.

Despite this, research shows that only one in four UK businesses donate to charity.

This is according to a report from the Charities Aid Foundation (CAF), which also found that 54% of employers say they feel an increased sense of pride working for a company that gives to charity.

Philippa Cornish, Head of Corporate Clients at the Charities Aid Foundation (CAF) said, “We are seeing a growing movement towards ‘responsible business’ and charitable giving should be considered a crucial pillar of these strategies.

“Giving to charities is good for business. It offers businesses the opportunity to demonstrate their commitment to their communities as well as their staff.

“To attract and retain new generations of workers, corporate giving is not just a nice to have. It’s become an important consideration about whether you want to work for somebody or not, and businesses should remember this, particularly when competition for talent is high.”

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