UK marketing roles were at record breaking levels throughout 2021 as the country recovered from the pandemic, with jobs up 130% on 2020 and 43% on 2019.
New research from the Association of Professional Staffing Companies (APSCo), using data provided by Vacancysoft, revealed that digital remained the single largest specialist marketing area, showing a year-on-year increase of 113.5% – this was likely caused by a surge in technology created by the pandemic.
The report also found that management roles within marketing had the largest annual uplift, with volumes up 165% year-on-year.
Ann Swain, CEO of APSCo, commented on the findings, “2021 saw marketing vacancies reach all-time highs, which was extremely encouraging for the sector and its journey to recovery.
“However, with skills shortages rife, businesses must not only consider investing heavily in upskilling and reskilling internally, but also look to external expertise to ensure they have the right people to continue to grow post-pandemic. And professional staffing companies will be a key tool to ensure companies can do just this.”
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