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Poor mobile phone coverage in rural areas will be a thing of the past, according to the government, as it joins forces with the mobile phone industry.

The move will bring 4G coverage to 95% of the UK by 2025 and will be a huge boost for consumers.

More people in rural areas will benefit from the speed and efficiency of services on the go – better 4G connectivity will make flexible working easier, boost regional economic growth and close the digital divide that exists across the country.

The Association of Independent Professionals and the Self-Employed (IPSE) welcomes these improvements.

IPSE’s Deputy Director of Policy Andy Chamberlain, commented, “IPSE has been banging the drum for greater investment in digital infrastructure for some time. Today’s announcement is therefore very welcome news.

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“Good connectivity is essential to all businesses and the self-employed are no different. It enables freelancers to communicate with clients, find new work opportunities and market their business. Improved 4G coverage will therefore provide a vital boost to those in rural areas.”

“The collaboration between the public and private sectors seems to have worked well here. Government should now consider whether a similar model could be used to extend super-fast broadband across the whole of the UK. IPSE’s Remote Working report, published earlier this year, found that for 78 per cent of the UK’s self-employed population, reliable broadband is the most important tool to enable remote working.

“As we prepare to leave the EU, it is essential that the self-employed are given the tools needed to drive innovation and push our economy forward.”

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