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A new survey has revealed a disconnect between job seekers’ desired benefits and what employers are advertising.

For example, 41% of candidates are looking for roles with flexible hours, however, only 13% of employers have listed this in their adverts.

Totaljobs’ latest Salary Trends Report 2025 found that flexible hours, sick pay (above legal requirements) and pension contributions are the top three most desired benefits for jobseekers.

As many as 66% of workers say that they would skip a pay rise for their most desired benefit.

Natalie Matalon, Chief People Officer at Totaljobs (part of The Stepstone Group), said, “Benefits are just as important as salary in attracting and retaining candidates, especially given two thirds would forgo a pay rise for their top desired benefit.

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“However, there is a clear disconnect in what organisations offer versus what candidates seek.

“Either employers are not offering the top-desired benefits, or they fail to highlight them in their job adverts. This oversight risks losing out on quality applications, so showcasing your full spectrum of benefits is crucial to better recruitment efforts. Employers should also regularly audit their offerings against those of their competitors.

“This will not only help them understand the competitive landscape but will also empower employers to standardise their own package to be more appealing to prospective applicants.”

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