Parents have the most influence over student career choices

(2 minutes to read)

Research shows many parents’ views could, in fact, end up swaying students from pursuing their dream careers.

Parents seem to have the most influence when it comes to their children’s future job, reveals a recent survey.

As many as 20% of students aged between 18-24-years-old say that this is the case, followed by teachers (10%), schools (9%), friends (7%) and social media (3%).

The research, carried out by, found that many parents try to push their children into careers such as engineering (49%), law (43%) and finance (43%).

However, parents’ views could result in many students choosing a career path that wouldn’t be their first choice, as vocations in media and marketing (61%), healthcare (60%), performing arts (45%) and hospitality (42%) were high on the list of desired professions for the many 18-24-year-olds surveyed.

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Neil Pattison, Director at, commented on the findings, “We know that university remains an aspiration of many young people, however the changing labour market means a vocational qualification or specialised experience are just as valuable to employers as a tertiary degree.”

He added, “Parents should be aware of the impact they can have on their child’s decision and ensure they strike the right balance between supporting and intervening. An unconscious bias or misconceptions of an industry can prevent young Brits from pursuing their passions and branching out beyond a traditional career path.”

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