Marketing skills in high demand

A new report has shown that there were 40% more marketing vacancies in the first half of 2022 compared to H1 2021.

The Association of Professional Staffing Companies (APSCo) research, using data provided by business intelligence specialist Vacancysoft, found that the marketing skills most sought after are business development, client relationship management and events.

Looking at a regional analysis, London remains dominant, accounting for 59% of the vacancies nationwide, with the South East the second largest region, constituting 9.54%.

Interestingly, 6.1% of vacancies are now location neutral, with people no longer required to be based from the office full-time due to the pandemic – these figures represent a six-fold increase compared to pre-pandemic when around one in 100 jobs would be location neutral.

Ann Swain, CEO of APSCo, commented, “As the UK continues to battle with economic pressures, it’s highly encouraging to see steady growth predicted for marketing vacancies. Nevertheless, the UK remains in the grips of a skills shortage, so filling these vacancies will call for the expertise of hiring teams and recruitment professionals alike.

“With a potential recession on the cards while talent pools are quickly drying up, we will also need to call on the country’s policymakers to implement an internationally viable approach to boosting the UK’s access to skills, alongside building a more attractive entry route into the country for highly skilled self-employed professionals.”

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